04 July 2016

Which would you choose: Wait on hold or get your time back?

Written by Nicole Robinson, Posted in Contact Center, ComputerTalk

You are spending a day in the park with your family and friends when you suddenly remembered that you needed to call a technical support line. As your call is connected, you are given a choice - listen to music while waiting for the next available agent or go back to hanging out with your loved ones while you wait for a callback. Which would you choose?

A study showed that when offered a choice between a callback and waiting on hold, 2/3 of those surveyed preferred callbacks. 

callback call centerThe same study showed that of the people who would prefer a callback over another option (for example waiting on the line and listening to music), 40% prefer receiving a callback within 30 minutes and 25% do not have a preference – they just want to avoid having to wait on the line.